My name is Elena Cecconi, I created Melograno Wedding Lab after a long journey of experiences, trips around Italy and research.
My main goal is to help you organize an important moment of your life without stress.
I love to create combinations, I love colours, to choose fabrics, I like planning and looking for beautiful landscapes and locations.
Why Melograno Wedding Lab
The fruit of the pomegranate (in Italian “melograno”) in its simplicity hides a lot of meanings. It is a symbol of productivity and wealth, of union and wholeness, of fertility.
It is an ancient fruit and throughout history it was given a strong symbolic value.
In ancient Greece it was the sacred plant of Juno, the goddess protecting fertile marriages. While during the Roman Empire the brides woven pomegranate branches into their hair as a good omen and wish for fertility.
I came to choose this job because it embodies all those activities that I enjoy most: planning, researching, discovering and always creating something new.
Since I was a child, I was fascinated to see how my mother spent the last nights before Christmas to create centrepieces with hot wax.
I liked the scent and the spread of flowers and candles at home.
The same commitment she put into making Christmas a day full of warmth and emotion is what I put into every event.
Thanks to my studies in marketing, I had the opportunity to work in the field of conferences, tourism and fashion. Different worlds that made me realize that by combining them I could realize my dream.
Hence the desire to specialize in event planning: I studied, I specialized, I gained experience in the world of wedding planning and my motivation is always the same: to help those who want to plan carefully and efficiently an event that will leave a lasting memory and feeling.
I like to walk through the streets, observing what surrounds me, and nature with its colours.
I love to look for small boutiques, the hidden ones with dim lights, to find something precious and beautiful. During a trip to Paris, I was struck to see how in the most refined shops there were always dim lights. I think that beautiful things are not always in the spotlight, you have to know how to look for them…
I think that Living in Florence, and having the privilege of being able to enjoy every day the wonders that the Tuscan landscape offers you, was a great fortune for me. It has allowed me to grow up surrounded by beauty!
I believe in the emotions of a moment. This is the essence of my work.
I always put passion and accuracy into what I do.
I like movement, and I get bored by things that are too flat, without soul, or colour. A touch of creativity is always needed!
But at the same time, I don’t like things that draw too much attention.
Elegance and simplicity are two adjectives that I really like because they are never out of place.